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Advertising (creation, production, media)

With creativity and strategy
‘It is the concept size, not the budget size that matters’

The way, the time and the means with which to get a message across require strategy, creativity, knowledge and passion for the outcome.
We do not believe in brain washing. At a time when the public remains indifferent to the majority of advertisements, we strive to and succeed in reaching the souls of customers.
This is how we make good use of our clients’ investment and take part in their success.

- Creative and strategic design of advertisements
- Development of the proper messages for print and electronic media (print ads, Radio – TV Spots, brochures, multimedia)
- Choice of the proper advertising media based on research and advertising efficiency data (Radio, TV, magazines, newspapers, outdoor)
- Preparation of an advertising campaign - report



Web Marketing

'Modern needs - modern tools "

Speed ​​- economy - global reach
Immediate access to markets, societies, people with maximum economy.

- Design and development of communication campaigns online
- Design, creation, development and maintenance of web pages
- Web Promotion & SEO Services
- Design, management, e-newsletters
- Development and management of social networking pages (Social Media)
- Design and development of online publicity
- Targeted web messaging and calls
- SMS, MMS communication program
- Clear presentation of results



Direct Marketing


Personalized communication – direct result
'Aiming directly to the target’

Direct communication with specific target groups.
A targeted promotion of messages that sparks immediate interest and results in immediate benefit.

- Determining the target
- Developing specialized messages
- Sending messages / communicating with the public / promoting the desired effect
- Encoding results



Public Relations

Simple moves – great results
‘If you show interest in your clients, they will show interest in you’

Public relations are actions that are not recorded in deals and agreements. They have human-oriented incentives and outcome.

- PR actions (gifts, cards, communication)
- PR events
- Developing publicity
- Contact with the Press / Press releases / Interviews
- CRM (Client Relationship Management) The reasoning behind this approach is to improve the services readily provided to clients and make good use of quality information for the benefit of clients.



Events Management

People’s turnout is what defines the value of events
‘When success is… an event’

The point is not to bring people where we are but for us to go where they are.
Since 1991, we have been organizing events beyond the standard models.

- Conventions, one-day conferences
- Expositions – Expo stands
- Corporate events and presentations
- Thematic events
- Workshops/seminars

Every 2 years we organize the largest professional convention in the country, the Hellenic Convention for Aluminium Manufacturers.



Branding

The development of trust that turns customers/clients to loyal fans
‘Firms are like people’

Brands have their own personality and followers and are certainly not developed by magic. If the values of a firm move the public, then, customers become fans that will trust and constantly choose our product.
Each brand is unique. This means that it has an identity of its own. Identities are defined based on the past, the present and the future which is shaped through branding strategy.

-Creating, developing a firm and its values
- Developing a brand (name, trademark, logo, house style)
- Developing a corporate slogan
- Research, attention to how a firm is accepted
- Developing a corporate identity (business cards, correspondence, folders, etc.)
- Developing a product identity
- Brand design (sites, showrooms, brochures, corporate videos)
- Newsletters, house organs
- Image manuals, guidelines / user manuals for corporate trademarks and image



Sponsorships

The revival of the sponsorship spirit for the success of good causes
‘reciprocity for a good cause’

- Developing a sponsors folder
- Obtaining sponsors
- Preparing the campaign


Promotion

Developing promotional packages and events
‘give-and-take’

- Planning and preparing promotional activities
- Developing promotional packages
- Sampling
- Happenings



Research

Research is an important strategic tool in communication
‘knowledge is power’

- Conducting and monitoring research
- Evaluating and utilizing research data



Publications

- Designing, editing, developing publications