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Simple moves – great results
‘If you show interest in your clients, they will show interest in you’

Public relations are actions that are not recorded in deals and agreements. They have human-oriented incentives and outcome.

- PR actions (gifts, cards, communication)
- PR events
- Developing publicity
- Contact with the Press / Press releases / Interviews
- CRM (Client Relationship Management) The reasoning behind this approach is to improve the services readily provided to clients and make good use of quality information for the benefit of clients.